As one of the biggest social media platforms, Facebook has millions of fans eagerly posting images of themselves or others. But when they do share their images, they don’t come out perfectly every time, and there are many reasons for that, but one of the main ones is the image size. The Facebook image size guidelines help to ensure that all your images come out perfect when shown on your wall. 

In this article, we will be sharing the correct image size for all your image-sharing needs. We have found the best image sizes on Facebook for every occasion, from profile images to story images. Additionally, we will discuss some common image issues you might need to troubleshoot.

Profile Picture Guidelines

Your profile picture is often users’ first impression of you on Facebook. Ensure it represents you well by adhering to the recommended dimensions – usually 180×180 pixels. Choose a clear, high-quality image that reflects your personality or brand. A pixelated or poorly cropped profile picture may deter potential connections.

Cover Photo Recommendations

The cover photo is a prominent element of your Facebook page. It’s vital to understand the sizing requirements for both desktop and mobile. The recommended dimensions are 820×312 pixels for desktop and 640×360 pixels for mobile. To make a lasting impression, design a cover photo that aligns with your page’s theme and purpose.

Shared Image Guidelines

Consider the dimensions to maintain visual appeal when sharing images on your timeline. The ideal size is 1200×630 pixels, ensuring your shared images look crisp and engaging. Additionally, pay attention to image formats and quality to enhance the overall viewing experience for your audience. Use our guide on photo manipulation for easier quality maintenance.

Event Image Size Tips

Hosting an event on Facebook? Ensure your event cover photo aligns with the platform’s specifications – typically 1920×1080 pixels. Create striking event visuals to attract attendees and set the tone for your gathering.

Ad Visuals Optimization

Using Facebook ads is a strong way to connect with specific groups of people. Optimize your ad visuals by following the recommended image dimensions, usually around 1200×628 pixels. Craft compelling visuals that resonate with your audience, increasing the chances of engagement and conversion.

Group and Page Image Requirements

Whether managing a group or page, adhering to image guidelines is crucial. Profile picture dimensions may vary, but keeping images clear and representative is key. When posting images, consider the recommended dimensions for optimal display on your page or group.

Carousel Ads and Image Size

Carousel ads allow for multiple images in a single ad unit. Ensure each image meets the recommended dimensions, typically 1080×1080 pixels. Create a visual story that dazzles your audience using the carousel format.

Story Images Best Practices

With the rise of Facebook Stories, understanding the right dimensions is essential. Usually, 1080×1920 pixels is the recommended size for story images. Leverage this format to share behind-the-scenes content and connect with your audience on a more personal level.

Video Thumbnails Guidelines

Video thumbnails can significantly impact click-through rates. Stick to the recommended thumbnail size – often 1280×720 pixels – and choose a frame that entices viewers to click and watch your video.

Accessibility and Alt Text

Inclusivity is crucial in the digital landscape. When uploading images, add alt text to ensure accessibility for users with visual impairments. This small step enhances the user experience and broadens your content’s reach.

Tools for Image Editing

Tools for Image Editing

Several tools can simplify the process of image resizing and optimizing images for Facebook. Explore popular options like Canva, Adobe Spark, or Facebook’s built-in editing features to enhance your visuals effortlessly. Our recommendation for Facebook image size editing is Canva but check out the other options to find which one works best for you.

Canva: A Design Powerhouse for All

Canva stands out as a versatile and user-friendly graphic design platform. It provides a range of templates specifically tailored for various social media platforms, including Facebook. With Canva, you can easily resize and customize images, ensuring they meet Facebook’s guidelines. The platform is easy to use and has many design options. This helps people who aren’t experts in design make attractive content.

Adobe Spark: Professional-Level Editing Made Simple

For those seeking a more sophisticated editing experience without the steep learning curve, Adobe Spark is an excellent choice. This tool seamlessly combines professional-level features with user-friendly navigation. It offers a range of templates, fonts, and customization options, allowing you to optimize your images for Facebook with precision. Adobe Spark’s cloud-based nature also facilitates collaboration and access across various devices.

Facebook’s Built-In Editing Features: Seamless Integration

Don’t overlook the convenience of Facebook’s own editing features. When uploading images, the platform provides basic editing options, including cropping, filters, and adjustments. While not as comprehensive as dedicated design tools, these built-in features can be handy for quick edits without leaving the platform. This option is particularly convenient for those looking to make minor adjustments on the go.

Keeping Up with Changes

Facebook frequently updates its features and guidelines. Stay informed about any changes that might impact image dimensions or display. Regularly check for updates to maintain a visually appealing and consistent online presence.

Troubleshooting Image Issues

Encountering problems with image display? Common issues include pixelation or improper sizing. Troubleshoot by ensuring your images meet the recommended dimensions and formats. Regularly update your images to prevent potential challenges.

Pixelation or Blurriness

One prevalent problem is pixelation or blurriness, often stemming from using low-resolution images. To address this, consistently opt for high-quality images. If pixelation persists, consider resizing the images using the recommended dimensions before uploading them to ensure clarity and visual appeal.

Improper Sizing on Mobile Devices

Another issue arises when images do not display properly on mobile devices. This discrepancy often results from neglecting mobile-friendly dimensions during the uploading process. To rectify this, resize your images specifically for mobile using the dimensions provided by Facebook. Additionally, check previews on various devices to ensure optimal display before finalizing.

Image Not Displaying Correctly

Sometimes, images may not display correctly, leading to a frustrating user experience. This could be attributed to using an incorrect file format or encountering file corruption. Confirm your images are in supported formats such as JPEG or PNG to troubleshoot. If the problem persists, consider re-uploading the image or employing an image repair tool to address potential corruption issues.


Following the Facebook image size guidelines is the best practice to ensure all your images look perfect on your wall. Each of these sizes is determined to make your image as attention-grabbing as possible. For pixel perfection, we recommend you follow them, and if you are having trouble resizing them, use a tool like Canva to help yourself. 


Q. Why is image size important on Facebook?

Image size impacts how your visuals appear on different devices, ensuring a consistent and appealing user experience.

Q. What happens if I don’t follow the recommended image dimensions?

Ignoring guidelines may lead to pixelation, improper display, or loss of visual impact, affecting your online presence negatively.

Q. Are there tools for resizing images specifically for Facebook?

Several tools like Canva and Adobe Spark offer templates and features tailored for Facebook image optimization.

Q. How often should I update my profile picture and cover photo?

Regular updates keep your profile fresh. Consider changing these visuals whenever there’s a significant change in your brand or personal identity.

Q. Is alt text necessary for all images on Facebook?

While not mandatory, adding alt text enhances accessibility. It widens the audience reach, making it a good practice for all images.