As the ecommerce business is on the rise, different ecommerce sectors have been developing and newly evolving each day. This evolving sector stands on some criteria that help grow the business.
We all know Amazon is the largest and top online ecommerce sector in the marketplace. There are active 2.4 million Amazon sellers in the whole world. Their seamless user experience and faster loading content set them apart from others.
How do they set them as a unique ecommerce sector in the marketplace?
One way to do it is by delivering high-quality images and visuals. They have set the Amazon product image requirements for sellers.
Let’s see the Amazon product image size requirements in the later sections.
What does Amazon Product Listing Mean?
Amazon product listing is the combination of product information that shows and informs shoppers of the related information about the product. The product information such as featured images, videos of the products, descriptions,s and customer reviews.
Shoppers on the page use the Amazon product listing page to know the details about specific products and make the decision of purchasing. There are some Amazon listing image requirements as well.
What Are Amazon Image Requirements?
Amazon contains millions of products that need to sort out accurately in order to relay precise information to the customers. In addition, Amazon has set some image requirements to provide shoppers convenience for shopping and the correct specification of a product.
Let’s jump into the brief details of Amazon product image size requirements.
General Requirement
Amazon photo requirements should have dimensions of 1000 pixels and 1600 pixels wide. Moreover, Amazon image resolution requirements on both height and width can’t exceed 10000 pixels. If your images exceed the maximum given resolution, you can resize the image.
The expert suggestion is to use 2560 pixels or 2K+ resolution images.
So, there are allowed file resolutions for different categories of products. See the bullet list below for categories of allowed product resolutions-
| Product | Minimum Size | Maximum Size | Zoom Activation Size |
| Apparel | 1001 Pixels | 3000 Pixels | 1001 Pixels |
| Shoes | 1001 Pixels | N/A | 1001 Pixels |
| Handbags | 500 Pixels | 3000 Pixels | 1000 Pixels |
| Accessories | 1001 Pixels | 3000 Pixels | 1001 Pixels |
| Jewelry | 1001 Pixels | 2100 Pixels | 1000 Pixels |
| Beauty | 500 Pixels | 3000 Pixels | 1000 Pixels |
| Automotive | 500 Pixels | 3000 Pixels | 1000 Pixels |
| Other | 500 Pixels | 3000 Pixels | 1001 Pixels |
Image Format
Amazon features several types of allowed formats, but they mostly support almost all image formats. Remember that GIF format images won’t be animated on Amazon. The animation for an image is not allowed, but the GIF file type is acceptable to use.
But their recommendation is JPEG file format as it is a widely used image format and can keep the balance between file size and quality. So, the recommended file format is-
- JPEG
- TIFF
- PNG
- GIF
Image File Name
Amazon has strict image file name requirements as well. The file name should include the product identifier (13-digit ISBN, Amazon ASIN, EAN, UPC, or JAN). After the product identifier, the file name should contain the period and allowed file extension.
For example, 25897463654.tif or A000565988.jpg
Moreover, you should keep in mind that you can’t use special characters and spaces. Your images might not be visible if you use special characters and spaces. There are severe complaints about the ‘images not showing up on the product page’ because of this issue.
Amazon Product Image Categories
There are different image categories on Amazon. Amazon seller photo requirements include main images with several sets of rules to follow. There are additional or other view images as well.
Let’s jump into the brief image category details in later sections.
Main Image
The main image is considered the first image on the product detail page. This first product image is visible on the search details and product detail page. Amazon has set the requirements for the main or featured image to be visible for your product.
- Image must be professionally photographed
- Image must have a white background
- Image must not consist of multiple views
- Image must show the original product outside the packaging
- Images of apparel must be photographed flat
- Images for clothing must show a human model wearing the clothes
- Images of shoes must face left and with a 45-degree angle
Single Image
Other than the featured image, single images have some requirements as well.
- Images must be photographed professionally
- Drawing or illustration images are not allowed
- Images must have accurate focus, realistic color, and smooth edges
- Books, Music, and Video/DVD category images should fill 100% of the image frame
- Other products should fill 85% of the frame
- Backgrounds must contain pure white, and image must cover the full-frame
Additional or Other View Images
Furthermore, they have requirements for additional or other view images as well.
- The image should contain the product that is on sale
- The image must be properly focused, scanned, and proper coloring
- Cropped images are allowed to use
- Background and environment images are allowed to use
- Text and demonstrative product details in images are allowed
- Offensive and explicit images or materials are not allowed
Best Practices for Amazon Product Images
When you are all ready to serve your shoppers with the proper size and dimension of product images, you can be creative with your images to enhance the view. This ensures the quality image of your product and the satisfaction of your shoppers at the same time.
Focus on your main image
Amazon permits you to choose different orders of images of your product. So, create a main image or feature image that will show up first and create an impression among shoppers. This ensures your product has been properly introduced to a shopper.
Specify the main image and later show some images that explain products from different angles.
Add multiple images
Amazon includes the option for multiple images. You can upload the main image, also other additional images along with a video to introduce your product more professionally. If you put only a single image, this will create doubt about the product’s proper specification in shoppers’ minds.
Share your product image from different angles with different scenarios. This will ultimately answer the questions in shoppers’ minds.
Add text to your images
Amazon has given you the opportunity to upload multiple images at the same time for your product. So, using plain images would make your business look amateur to the shoppers.
In this case, you can use additional information, such as adding graphical text that identifies your product’s features. You can use some fun facts and precautions about the product as well.
You can go for professional help to do the work for you. If you want to add the graphical text professionally, go for Amazon product infographic service.
Zoom in on features image
The zooming option is one of the major features of Amazon. You can see that Amazon lets you zoom in on the image even without clicking. You can simply hover over the image to see the zoomed view of the product.
This feature allows shoppers to examine and observe the product image closely. Amazon has set the image zooming requirements for the product images. Your image must be no less than 1000×1000 pixels to be able to zoom in on the product.
Make sure it’s the exact product
Always make sure that the images you are uploading are the exact image of the specific product. Unrelated images will lead you to drop the impression, and shoppers will not show any interest in buying the product.
Product Photography
Product photography is the best practice for showcasing your products and it also let your shoppers observe the estimated size and dimensions of your products. Amazon product photography requires maintaining some standards for different categories of products.
Check Out Industry Specific Amazon Guidelines
There are some industry-standard Amazon guidelines for specific products. Amazon image upload requirements maintain the standard to be able to make the images visible online.
See the requirements below for different products.
Jewelry
Jewelry
- Selling jewelry requires the seller to be professional
- The image must be 1600px on the longest side
- The background should be white
- The image aspect ratio should be at least 3:4
- Image should occupy at least 85% of the image area
- Image should be realistic & no sketch or illustration allowed
- Product must be photographed flat with no extra text or graphics
Clothing
- Clothing must be photographed flat
- Clothing must show a human model wearing the clothes
- Clothing should be 1001px on the longest side
- Use pure white background
- Show proper front view of the product
- Show the complete product without any torn or clipped part
- The image aspect ratio should be at least 3:4
- Image should occupy at least 85% of the image area
- Color of the image and the actual product must match
- Childrenswear images must not be less than 1600 pixels
- Models have to have a proper gesture to show the clothing
- Images must not contain any hatred or offensive messages
Watch
- The products must be new, and no used products are allowed
- The images must be suitable for all ages and contain no offensive data
- All images must be professionally photographed, and no reflections
- White background and product must be focused and recognizable
- Only include the accessories that the customer will receive
- Only the specific color you’re offering should be included
- Image must not contain any borders, watermarks, text, or decorations
- Backgrounds contain colors, and lifestyle picture is not allowed to use
Shoes
- Shoes should not be photographed when shoes are inside a box
- Images of shoes must face left and with a 45-degree angle
- Use clean and white backgrounds
- Shoe images should be minimum of 500 pixels, or 1000 pixels is recommended
- Use color images for shoe products
- Show the full image of the product, and the product should occupy at least 80% of the image
- Take images from multiple angles
- Using Brand logos or tags is not allowed to use
- Used product and products containing graphs of rating is not allowed
- Sketches or illustration is not allowed- only realistic image
Final Verdict
Amazon is no doubt one of the best and owns a myriad of products in different categories. Amazon product image requirements and guidelines are quite strict, but they formed the guidelines only for the sake of visitors and shoppers.
Amazon image guidelines are proven qualified, and this ensures shoppers are getting the actual product with accurate size and dimension.