In the modern connected society, the ability to create and share good and such brand images on social media platforms is mandatory for a brand or an individual.
However, since the sites are always undergoing updates as to their placements or layouts, it becomes almost impossible to conform to the recommended image sizes.
Ultimate Guide to Social Media Image Sizes: Perfect Dimensions Guide for Every Platform
In today’s competitive digital world, optimizing your social media images can significantly boost engagement and brand visibility. Knowing the best image dimensions for each platform—whether it’s Facebook, Instagram, Twitter, or LinkedIn—ensures your content appears sharp and professional on any device.
From profile pictures to cover photos and post images, this guide provides the latest image sizes for 2024 along with essential tips to make your visuals stand out across all major social media networks.
Follow our easy guide to image sizes for social media in 2024 –
1. Facebook Image Sizes
Facebook is an aesthetic site where everyone uses multimedia content to interact!
- Profile Picture: 170 x 170 pixels (Displays at 128 x 128 on mobile)
- Tip: A logo of the brand you’re shopping or your personal photograph should be used. Make sure that the figure can be placed perfectly inside a circle.
- Cover Photo: 820 x 312 pixels (Displays at 640 x 360 on mobile)
- Tip: Text or visuals relevant to the page must be positioned in the middle, since some of them may appear off on a mobile device.
- Shared Image Post: 1200 x 630 pixels
- Tip: To optimize for the use of the badge, it is recommended that one uses the recommended badge size to avoid the blurry or cropped badge.
- Shared Link Image: 1200 x 630 pixels
- Tip: This is particularly useful for blog posts or article links, so use a clear image that represents the link content well.
- Event Cover Photo: 1920 x 1005 pixels
- Tip: Keep the design simple to communicate the event details quickly.
- Facebook Stories: 1080 x 1920 pixels
- Tip: It’s suggested to use vertical images only at this stage to keep the focus while producing the most out of the full screen.
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2. Instagram Image Sizes
Quite often, the messages posted on Instagram stem from the looks; therefore, the message and the unified images’ quality matter.
- Profile Picture: 320 x 320 pixels
- Tip: If you are making a post for Facebook or any other social network, make sure that your image fits into a circle perfectly.
- Square Image (Feed): 1080 x 1080 pixels
- Tip: A 1:1 aspect ratio works best for standard feed posts. Use high-resolution images to maintain quality.
- Landscape Image (Feed): 1080 x 566 pixels
- Tip: Occasionally, you get to see large landscape pictures on Instagram where necessary for wider angles or panoramic ones.
- Instagram Stories: 1080 x 1920 pixels
- Tip: We recommend having your logo along the verticals and always make sure that the major content of the story is well aligned. So, you won’t have to cut it so that the viewers can see it!
- Instagram Reels and IGTV: 1080 x 1920 pixels
- Tip: Features like Reels, IGTV, and Stories need the tall video format, so design for the vertical format.
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3. Twitter Image Sizes
You may think that Twitter mainly uses text messages. But images grab the most attention!
- Profile Picture: 400 x 400 pixels
- Tip: Check that it fits appropriately shrunk down to this picture size, with the picture measuring 200 x 200 pixels on the timeline.
- Header Photo: 1500 x 500 pixels
- Tip: Twitter’s header photo is wide and shallow, so keep important elements centered to avoid cropping.
- Tweet Image (Single): 1200 x 675 pixels
- Tip: Single-image tweets work well in a landscape format, and this size ensures good resolution.
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4. LinkedIn Image Sizes
LinkedIn is perfect for professional connections and can only be used for sharing content related to a particular industry.
- Profile Picture: 400 x 400 pixels (Minimum size)
- Tip: Always be business-like; note that your LinkedIn profile picture appears in a circular format so trim the excess from its photo.
- Personal Cover Photo: 1584 x 396 pixels
- Tip: It’s best to avoid animated graphics and choose a clear and concise picture that reflects the sphere of activity or your personality in the case of a personal blog.
- Shared Image Post: 1200 x 627 pixels
- Tip: The size of the landscape images is perfect for LinkedIn’s feed posts, and it helps not to crop them.
- LinkedIn Stories: 1080 x 1920 pixels
- Tip: Also important for LinkedIn Stories, they are a vertical format, so make visuals clear and concise.
5. Pinterest Image Sizes
Pinterest is in essence a visual tool and to create an effective pin, images must therefore be clear.
- Profile Picture: 165 x 165 pixels
- Tip: Either include a clear, high-quality image or logo as appears on the profiles and board covers sections.
- Pin Image: 1000 x 1500 pixels (Ideal aspect ratio of 2:3)
- Tip: Pinterest recommends tall images and the best thing to consider here is that the 2:3 height-width ratio should not be altered.
- Story Pin Image: 1080 x 1920 pixels
- Tip: Pinterest Story Pins also function as vertical stories, but users can view them in an entirely different way.
6. TikTok Image and Video Sizes
TikTok is predominantly a video-sharing app and consequently, branding is associated with videos and profiles, yet icons, profile pictures and thumbnail images do come into play.
- Profile Picture: 200 x 200 pixels
- Tip: The profile picture is small so picking an easily recognizable image should be enough.
- Video Dimensions: 1080 x 1920 pixels
- Tip: TikTok videos are vertical and everyone should utilise the full screen to reach the viewers.
- Thumbnails: 1080 x 1920 pixels
- Tip: Place something recognizable and as bright as possible on the cover, something which might tell what the video is all about.
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7. YouTube Image Sizes
YouTube is another video-first platform, but channel branding images are crucial for establishing a visual identity.
- Channel Profile Picture: 800 x 800 pixels
- Tip: YouTube profile pictures appear as circles, so ensure key elements are visible in a circular frame.
- Channel Cover Photo: 2560 x 1440 pixels
- Tip: The ‘safe area’ refers to the area that is visible across all screen sizes – align important items in the ‘safe zone’ (1546 x 423 pixels).
- Video Thumbnail: 1280 x 720 pixels
- Tip: The thumbnail serves the purpose of getting clicks. Bright high contrasting images with the least amount of text show a higher engagement level.
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Conclusion
Choosing the appropriate dimensions for your images will guarantee you post excellent pictures and videos on your social media platforms to make your following larger and engagements higher. Now you’ll be ready for success in social media marketing!
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