Reach, Influence, and Engagement—these are the trio-factor on Instagram that make your brand stand out against competitors. So, to maintain greater engagement for a longer period of time, you need to consistently share creative content.
Okay, got it! but “What to post on Instagram today?” is undoubtedly the first thing that crosses your mind, right?
There, we’ve now cleared up your confusion and given you engaging ideas that almost match the tone and style of your brand. Are you ready to combine your creativity with our incredible engagement post ideas on Instagram?
Let’s get started!
What Is the Benefit of Posting on Instagram?
Instagram is the marketing platform for several top brands and small-to-mid-sized businesses. Once you look at their clear-cut Instagram strategy, you will see how they help you increase traffic, sales, and leads.
Whether you’re a new user or want to improve your current account, you might be unsure where to begin. So, don’t worry. Before moving on to the ideas, look over the top benefits of posting on Instagram that will undoubtedly influence your brands.
Expand Your Reach
While posting brand-relevant content, you must have the motive to draw the audience’s focus to you so you can extend your Instagram reach. Undoubtedly, it can help you achieve your business goals, especially by increasing brand awareness, building an online community, or even increasing sales of your products and services. This is because the consistent posting of visual content may get you out of the trap of other competitive brands and boost your exposure.
So, posting three times per week, two stories per day, and occasionally going live on Instagram, is the best way to keep your account alive among the audience. You can even use hashtags to expand your reach and get better engagement.
Engagement Growth
Instagram’s algorithm primarily prioritizes the IG feed’s content to keep you top-of-mind with your community. As a result, the content remains the sole focus of Instagram marketing. Because without posting content, you can’t capture your target market’s demographics, interests, impressions, and behaviors. The growth can last at all once you’ve identified your target market.
The average engagement generated by the posts on Instagram was 0.81% for photos, 0.61% for videos, 1.08% for carousels, and 71.9% for content posted with photos. The more your post engages the audience, the higher your conversion rates will be.
Build Brand Trust and Recognition
Similar to other social media sites, you can’t count on every Instagram post to drive traffic to your website. Actually, you are only allowed to have one link in your bio and cannot include any in your posts.
Do you know? Posts without links tend to direct more customers because they feel more human, while posts with links may mostly focus on selling, making users less likely to follow and interact with your business. Humanizing your brand and showing that you are genuine can increase customer trust and visibility in your brand.
Website Traffic
Instagram content improves the reach of visitors to your website. However, the new content is crucial to your Instagram marketing strategy. Do you know why? This is because the audiences on social media want to stay updated and visible. The daily fresh content helps them make an impression, generate quality leads, connect with your brand story, and develop networking. It even increases the number of website conversions and diverts more potential customers to your website. The more followers you can direct there, the more website clicks you’ll get.
Increase Conversion Rates
High-quality organic content can turn your Instagram account into a revenue-generating social media channel for your business. It provokes customers to convert. Some content, like social proof, user-generated content, reviews, testimonials, FOMO(fear of missing out), and BOGO(buy one get one), improve your brand’s credibility and encourages customers to make more purchases, email signups, and app downloads.
Things to Check Before Posting to Instagram
Whether you’re a small business owner or content creator, you don’t need just likes, comments, and shares; you essentially need to have a plan for how to boost your revenue or number of followers.
Of course, here, planning is a must. With creative post ideas, you can fully capture all of the goals of your Instagram marketing strategies.
But the concerning factor is how you can appropriately assemble the essential factors you need to check before posting.
This section has cleared up all the mess and settled your dilemma.
Post an engaging and relevant caption.
A caption must be sensible and not trivial (e.g., sensitive information, offensive race, gender, ethnicity, or status). If you incorporate it in your post, it will thoroughly tarnish your brand. So be careful about it.
When inspiration strikes, we may introduce some strange and meaningless parts, so go through your captions again and make sure they are entertaining and meaningful.
The longer your caption, the more followers you will attract.
Make photos and reels standout.
Instagrammers frequently include photos or video reels along with relevant captions. When advertising your brand to gain followers, your photos and video reels must be of good quality to stand out from the crowd.
There is no debate that Instagram’s most liked and shared material is frequently aesthetically appealing. The charm of a strong or seamless background and mesmerizing landscapes make people react more positively.
Before sharing your videos and photos, don’t forget to add alternative text so that search engines can read it and use it in relevant search results.
Add targeted hashtag
The use of relevant hashtags is an excellent technique to develop an online community and push others to engage actively. However, you first need to grasp how it works as a successful Instagram marketing strategy and how to choose the right niche hashtag.
When you include a hashtag, your post will appear on the hashtag’s page.
It could show up in the Explore section. That indicates that even those who don’t follow you can view your IG post. The general consensus is that 11 hashtags are an acceptable place to start. Avoid using banned or spammy hashtags.
Add links with call-to-action (CTA) buttons.
Do you want to interact with your customers more? You can share relevant links from your website or YouTube channel. Including a CTA button in your post may help you raise conversion rates organically and make it easier for your followers to learn about your product or service.
In your Instagram feeds, you may utilize any of the built-in ad options, such as “Start Order,” “Book,” or “Reserve,” and in Instagram stories, you can use “Swipe up.”
The best time to post on Instagram
Millennials and GenZers have huge engagement on Instagram. Six out of 10 Instagram users log in at least once daily. When the bulk of Gn Zer’s involvement is identified, Instagram’s algorithm chooses to spotlight your eye-gazing new content.
So you need to be clear about the engagement timing. You’ll probably increase your post’s chances of being shared and gain more followers. It will probably increase the chances of your post being shared and your followers getting more.
But first, to figure out What time is the best time to post on Instagram? Or what are the best days to post on Instagram?
The best day and time to post on your Instagram feed:
- Weekdays- Monday to Friday- 6 to 9 A.M.; 12 to 2 P.M.; 5 to 6 P.M.
- Weekends- Saturday and Sunday- 9 A.M. to 2 P.M.
Worst day and time to post on Instagram feed:
- Weekdays and Weekends- Monday to Sunday – 3 to 4 P.M.
What Is the Best Type of Content to Post on Instagram?
Networkers, marketers, and artists congregate on Instagram. In order to naturally captivate your target audience, you’ll focus on publishing imaginative, arresting images and videos.
There are many options available to you when it comes to posting photos or videos to your Instagram feeds or stories. Experimenting with content must be a good strategy. Make sure the criteria don’t overflow so that it may sound absurd.
These are some of the most effective Instagram content formats-
- Carousel or Instagram galleries
- Stories
- Gifs
- Photos with shoppable tags
- Videos
There are some facts to keep an eye on about the size of the shared photos 1080X1080 pixels(if square), 1080X560 pixels (if landscape), 1080X1350 pixels (if portrait), and 1080X1920 for Instagram stories.
Let’s find some post ideas that can reach your Instagram profile beyond your limit.
What to Post on Instagram- Amazing 20 Pick
It may be difficult to establish your footprint in the Instagram community. However, the great news is that there are several ways to feel the presence of your Insta brand to the audience. Keep your Instagram feed fresh, and your followers intrigued. There are several suggestions for what to publish on Instagram to pull your Instagram marketing plan into fruition. These are-
1. Declaration of a New Product Launch
Announce your new products with high-quality images and videos. It is the most convenient way to see the exact images before making a buying decision. If done correctly, it may also assist in driving revenues and finding success in Instagram marketing. You’ll also incorporate engaging captions and trendy Instagram hashtags like Beauty Barn India cosmetic brand.
2. Do a Product Review
Photo from Instagram
Whether you write in the caption, “The best ever product I received,” or provide a lengthy review, both can help to develop brand trust and awareness. However, videos or GIFs are the best options if you truly want to offer a product review.
3. Convert customers with product tags
Instagram has also created product strikers and product tag buttons for Instagram stories or feeds. Add product tags and Instagram stickers to learn more about products or services, such as their names and prices. Visitors who swipe will be sent to another site where they may make a purchase decision.
Make sure your eCommerce or social media sites’ product photos are engaging. If not, you can take some of the Instagram product photography ideas and add some product tags and stickers to them. These tags and stickers on the product have the possibility of switching the followers who are ready to buy right now.
4. Tell About Seasonal Products
Followers like capturing the festive cheer. It makes no difference whether the holiday is official or unofficial. Take advantage of making seasonal postings that are suitable at that moment. Like Skull8363, they announced a sale on the in-demand Christmas decoration items.
5. Produce fun Instagram Reels
Memes may provide a humorous element to your product while sarcastically promoting your brand. You may use relatable products or services, GIPHY memes, vlogs, or Q&As to add some aspect of your brand to your Instagram feed.
Here, Opa influencers humorizes Gen Z by posting memes that will strike a chord with customers.
6. Share user-generated content
A fierce competition runs with the brand to grab the audience’s attention. Shoppers are picky about buying something from an online store, especially Gen Zers. But user-generated content is created by customers and published on social media, including images, video reels, reviews, testimonials, etc.
Those users influence other users to purchase it. Like on YouTube or TikTok, many unboxing reviews come up for the other users to influence whether to buy or not. Hello_creativeco published their UGC post to share the opinions of one of their loyal consumers.
7. Tell Stories
Storytelling may help readers reach out to the audience emotionally. Cassandra tells a story from her fourth and fifth-grade years that most audience members can connect with. Nevertheless, the majority of individuals share their stories on IGTV. This might boost audience involvement in your brand.
8. Fill-in-the-Blank Posts
Most educational and knowledgeable Instagram profiles or influencers would ask a fill-in-the-blanks question to elicit responses from the audience. Thus that type of post may bring the audience closer to the company. In order to increase audience participation, PTE officials are asking for fill-in-the-blank responses here.
9. Behind-the-Scenes
Instagram is the best way to engage with your audience and establish know-like-trust features by sharing a quick glimpse into the behind-the-scenes of your activity. Behind-the-scenes footage can inspire customer retention and loyal consumer support.
Bandbul lighting uploaded behind-the-scenes pictures from the creative model portrait photography sets.
10. Content created by influencers
Another pattern of brand authenticity is the recommendation of a well-known content creator or influencer. This type of collaboration may allow for the introduction of a new audience. Mikayla J Makeup is an Instagram fashion influencer who tends to favor the Glamite brand. This enticement persuades customers to buy their stuff.
11. Voting / Poll Posts
By organizing a poll or vote, you have the opportunity to understand your target demographic deeper. Doing this can actively engage your readers in your topic. Cristiano Ronaldo organized a vote to get the audience’s opinion on Madeira becoming Europe’s leading island destination by 2022.
12. Publicize a live event
Do you want to market your brand?
Check out the results by going live on IGTV! If you wish to broadcast live on Instagram, it’s a terrific way to keep your fans informed about you and your company. After going live, publish follow-up questions or a promo on your Instagram story on a regular basis. It may entice customers to participate in your live broadcast.
13. Inspirational quotes
Photo from Forbes
Encouraging others with your Instagram feed is a fascinating concept. Because there is so much toxicity on the Internet, we must all transmit good emotions that connect with and encourage the audience. It might entice new people to leave comments and follow your account.
In light of this, Forbes offered this wise advice: “Believe in your potential even if you haven’t seen the results.”
14. Ask a question.
Photo from Instagram
Ask questions in your Instagram posts or stories and communicate with one another. Khalid Almeria, a well-known travel blogger, and influencer has generated an engagement. At the same time, seeking the answers to the question, “What videos should we make?” enables users a chance to suggest and involvement with their next travel vlog.
15. Host a contest or giveaway
Photo from Neutrogena
Expand your followers and urge people to enter your contest to maximize your reach and engagement. Marketers claim it is a quick route for audience involvement on your Instagram business profile. Neutrogena advertised its giveaway contest closed on this image, which drew the audience’s attention to come up on Insta profile and eager to wait the result.
16. Customer Success Stories
Feature your customers’ success stories to entice more clients to your brand. It might contain testimonies about branding that have impacted your audience’s perception, attracting them to procure a service or product from you. Apart from the fact that it may develop trust with your consumer base, other potential customers are ready to hear the most current ones.
17. Tutorial
Which has a greater influence on brand promotion?
Because tutorials receive more views and events go viral on Instagram, showcasing your items is the best thing to do.
Share your cosmetics, recipes, and fitness tips with a wide spectrum of individuals. It may draw new followers to your Instagram account. Try Sugar frequently publishes popular viral makeup tutorials and advice to increase customer loyalty and engagement.
18. Show a before and after
The most traditional format for sharing ideas is before and after, but it is also the most impactful. There is a fitness freak lady there who may lose her weight. You can do the same before-and-after post if you need to be inventive.
19. Illustration
Photo from Instagram
No need to be an artist to share illustrations. Hand-drawn images often get lots of shares and reposts. Because the web world is boring, they want to see new and vibrant featured photos. Starbucks has created a brand-new, cool poster that will likely increase engagement, sharing, and likes.
20. Statistics and Trends
Convince your viewers by giving them data and trends that adequately justify your content.
The Thanksgiving holiday is one of the most relaxing times of the year for Americans. So, Statista provides information on how Americans plan to spend Thanksgiving. Therefore, compared to other types of content, the engagement rate is higher.
On a final note,
In this article, you’ve got twenty post ideas for your audience-grabbing journey on Instagram. Build your Instagram community strategically and aim to maintain consistency there. A well-balanced schedule of content and a ton of post ideas can help you go a long way toward becoming a successful brand on Instagram, the most popular social media platform.
FAQs:
How to Schedule Posts on Instagram?
Instagram APIs allow users to schedule posts on Instagram.
What Are the Best Times to Post on Instagram?
Instagrammers should know that you should post at certain times of the day or days of the week to get more visibility. From Monday to Friday, around 10-11 a.m.is the best time to post on Instagram.
What should I post on Instagram when I have nothing?
If you are obsessed with Instagram and post regularly, you can post your daily activities in short snaps, and upload motivational quotes, memes, and so on. Keep it simple and interesting.
What should I post on Instagram to get attention?
You must write captivating content and include images with bold, vibrant colors if you want to capture the audience’s attention.
How do beginners use Instagram?
First, you need to register an Instagram account with a username, profile photo, bio, and a website link in the bio. As new Instagram users interact with other users, they can like, share, comment, save, or follow the content on your Instagram profile.